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Keyword Research Tips – Seeking Your Supply

September 10, 2012

Website Organization

Owl always be there to help with your website organization strategies!

Supply and demand- this basic concept plays a critical role in any marketplace, digital or real world, and your Storefront is no exception! Researching your competition for keyword data is much more time consuming and involved than looking up demand-related keywords. One of the simplest ways to do this is by performing a search for the keywords on Google and by looking at how competitive each of the results are for each keyword. The easiest and fastest way to learn your supply keywords is by installing a browser extension called SEOquake . This free browser extension is an extremely in-depth tool to learn all kinds of essential SEO information and it is currently available for Firefox, Chrome, Safari and Opera.

SEOquake is a great tool that is used to create a customized search engine tied to your internet browser to quickly retrieve SEO data. After downloading and activating this tool, you will have to do a Google search for the keyword that you are researching. Perform this search without any search personalization and limit the results to the regions that you are targeting. There’s no reason to deal with Poland’s SEO information if you are exclusively selling in North America, right? To get started, open a new private search window, go to Google.com and search for the keyword that you are most interested in. With this helpful guide, you will speed up the research retrieval process by creating a personalized search engine for your browser.

Keyword Research Tips

Everyone gets this excited when they learn our keyword research tips!

After completing a search without personalization, you will see the “default” Google search results. Now use SEOquake, one of the best keyword tools available, to determine which results are more competitive keywords. SEOquake will add a few parameters to your Google search results, so you will see exactly how competitive your keyword results are. Click on the “Request All” button to get the results. Note that you can change SEOquake’s settings to have these results appear automatically for each search. By the way, if you are planning on using that same browser for regular internet use, disable SEOquake. Although it is a great tool, it can be a major drag on loading times!

Once SEOquake has loaded all of its parameters, you can compare how competitive these results are. If we want a quick peek as to how competitive these sites are without much detail, we would look at the PR. (Google Page Rank) Page Ranks are easy to compare and understand, as they are ranked from a clearly marked scale from 0 to 10 and the higher the number, the higher the page ranking. For most keywords, you will have to look a little deeper, because Google Page Rankings are not updated too often. Google uses over 200 factors to rank websites, but for the sake of simplicity, we will only take a close look at three of them: Page Authority, Domain Authority and Relevance. To measure page authority, you have to look at both the PR and L (Links to Page) stats. Remember that the more links a page contains, the higher it will rank. For domain authority, we take a look at its LD (Links to Domain), Alexa Rank (The Blue “A”), and SEMrush Rank (Orange Comet Logo). We cannot emphasize enough that the more links to a domain the better the result is! Finally, you will have to look at how relevant these results are. Strategically placing your keywords in the webpage’s title and description is much more relevant than if your key words are scattered around haphazardly. It’s all about playing by the rules of the all mighty search engine!

Keyword Research Guidelines

Use our keyword research guidelines as a solid starting point, and adapt them to your own SEO strategies.

While there isn’t a perfect formula to discover the best Supply keywords available, in part due to 200+ variables that play a part into ranking keywords, but comparing these three things in comparison to one of our product pages should give you a good idea of how competitive these keywords really are. We can only show you how to combine the technological science and creative thought behind searching for the best keywords for your business with our keyword research guidelines, but with this ongoing series, we’re sure that you have a much better idea of how to get noticed on the most popular search engines.

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