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Keyword Research Tips – Discovering Your Demand

September 6, 2012

discover keywords

Let us show you how to research your keywords!

Now that we’ve covered the basics of keywords, allow us to take you deeper into the rabbit hole to explain how to effectively research the best keywords available to pull in the most traffic. Our keyword research guide consists of two important steps, researching supply (competition) and demand (number of searches). The first thing is to do when researching your keywords is to measure the incoming traffic. You can use Google’s keyword tool to get this info and much more here. There are many keyword tools out there for you to use, but this popular tool not only provides a wealth of important information, but it is simple to use too. Although Google AdWords is publicly accessible, we highly recommend that you sign in with your Gmail account. This is fairly important, since you can receive up to 800 keyword results when you are logged in, vs. a mere 200!

To use Google AdWords, type in a few keywords, and the tool will give you several related keywords. When searching for these additional keywords, most of the time you have to choose the [exact] match button on the left hand side, as seen under “Match Types.” This will provide the number of Google searchers who have looked for the exact keywords that you placed in the tool. For example, if you search for “ecommerce network”, AdWords will display how many people searched for the keywords “ecommerce network.” Broad and Phrase match types will also include how many users searched for similarly phrased keywords such as “the ecommerce network,” “find ecommerce network,” “network ecommerce,” etc. When using this helpful keyword retrieval tool, set your location and language to cover your target audience, while narrowing your keyword searches for desktop and laptop computers under the tool’s “Advanced” filters. Remember, it’s all about discovering what your user base and similarly interested people are looking for, not every Google user on Earth!

Keyword Research Pro

Key on reading and you’ll be a keyword research pro too!

Start with a few root ideas and use the suggestions that the tool provides to think of more keywords to test. Keep in mind that keywords you are looking for essentially “Buying Keywords.” Just put yourself in your potential customer’s shoes and think: “What keywords would I type in to search for the products that I would want to buy?” “Cheap iPad” and “Affordable iPad” are much better keywords to include in a Storefront than “iPad Review” since shoppers are pricing an iPad for purchase. However, you may want to be weary of catering to thrifty buyers, because your online Storefront might not always beat everyone else’s sale prices. Instead, look for specific keywords such as “White iPad 64GB” or strong consumer-related phrased terms, like “Buy an iPad.” Don’t worry about it too much- there are no right or wrong answers here! You just have to consider the sorts of search phrases that the average buyer would use to discover the products that you are selling.

Keyword Research Pro

It was totally worth the $400 investment!

Once you have a few ideas for some keywords, create several permutations of the keyword to find the keywords that generate the most traffic. For instance, “e-commerce network” may have more searches than “ecommerce network” or “e-commerce networks.” Using combo keywords, or two keywords in one phrase, is a clever strategy to combine important keywords. For our “Take it From Us! Stellar Business Blogging Advice from The Owl’s Nest” article, we used the keyword “Business Blogging Advice,” which does not get too much traffic, however “Business Blogging” and “Blogging Advice” both acquire decent traffic. So we made one Combo Keyword that contains two high performing keywords as an efficient catch-more-users keyword. On the other hand, if you want to find keywords that are more competitive with other existing websites, go research your rivals! For most keywords, look for search terms that carry between 300 and 2,000 hits, because these are the keywords that will have relatively low competition when it comes to duking it out in the search engine results. (Mind that this depends greatly on the products that you are selling!) It makes perfect sense that nationally popular products such as the Nintendo Wii and Blu-Ray players will naturally have many related searches, while other products like the Nintendo e-Reader or HD DVD devices will have much fewer related searches. (RIP, HD DVD…)

Storefront owners with hundreds or thousands of individual products would be floored if they had to research several keywords for each item, so concentrate on one or two important keywords for similar products with slight variants to save time and effort. If you are entering data onto a spreadsheet of your items, you can use several general concepts for listing related keywords. If you know that “Movado watches” has more traffic than “Movado watch,” make all keywords for that individual watch use the keyword “Movado Watches.” Since all of the associated product names in this case are all “’Something’ Movado Watches,” you can quickly change the keywords for all of them using Excel. While this trick isn’t applicable for all Storefronts, but for large inventories which host many similar products, this technique is a huge timesaver.

Keyword Research Tips

Our keyword research tips have worked wonders for the Watches Storefront!

Feel free to use our tips to discover the best keywords for our products based on their inherent demand for your own keyword strategies. Be creative when you are hunting for the best keywords and don’t be afraid to try whatever you think will work best- After all, you’ve got to place a bit of faith and Demand the best results from your keyword tool of choice! Our keyword research tips should get you on the right track, but don’t forget to unleash your creativity to find the best combinations of keywords available.

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