Unlock Your Storefront’s Potential – How to Discover Keywords
Whether or not you understand keywords, they are an extremely important component for every piece of content of your website. You may have heard the term “keywords” and dismissed it as another silly internet buzzword- We’ve all been there and done that at some point! However, if you take the time to understand, apply and discover keywords for your website’s content, you will soon see positive results in regards to your site’s traffic and exposure. Correctly using keywords to drive users your way isn’t very technical at all, and it involves a change in content creation more than anything. That said, anyone can easily learn the basics of keywords to take advantage of your favorite search engines. Let’s get started!
What are keywords, anyway? Simply put, keywords are the search items that you type into the box on your favorite search engine, which are then used to retrieve related web results. If you were to type in the keyword “Bootic” on the top search engines, everyone’s favorite e-commerce network will appear near or at top of the list of results. That’s because Bootic.com contains the word “Bootic” in specific ways so that the search engines associate the keyword search item “Bootic” with our homepage. Keywords are used by search engines classify your website and to ensure that your website appears when it is relevant to a user’s search.
If you were 9SpotMonk, what keywords would you include in your texts to drive search engines your way? Well, take a look at the services that they provide, the items that they sell and unique bits of information exclusive to the brand are all elements that can be made into keywords for users to find the company. Examples that I would use include “New Jersey Art Studio”, “Custom Wedding Collections” and “Environmentally Friendly Stationary.” It’s not too difficult to cherry pick the keywords that your website needs to include in its copy: Just think “What would I type into a search engine to discover my website?” Consider these to be “Buying” keywords: If you were looking to buy your products, what terms would you search for to find them? Consider each individual product, its uses and defining features to brainstorm useful and searchable keywords. If you need additional help choosing which search terms will lead searchers to your homepage, try out some of the following tools to get started:
Google Trends: http://www.google.com/trends/
Let’s Plug in Keywords!- Now that you know what keywords are, it’s time to strategically place them throughout your text documents for search engines to pick up on. Insert the most important keyword or keywords in the title of each article, while keeping it readable and interesting for your users. While you should write your content as naturally and brilliantly as you normally would, be sure to include your keywords in the title once, the body of the article at least twice and once more time at the end of the content. Placing keywords closer to the top of the article also helps you to get noticed by search engines, but you should also set keywords in the closing section as well. Does your content contain links? If so, try to make those links actual keywords too! Anchor text, the visible text on a link, is extremely important for search engines. Be sure that this text is full of keywords!
See? Understanding how to discover keywords are and how to effectively use them to garner the visibility that your website deserves isn’t too difficult. We’re not telling you to the speak search engine language, but it really does make things easier if you merge “How search engines connect search terms with website results” with your brand’s organically written content. Unchain your website’s approachability by taking advantage of keywords!